Accurates
Digital Marketing Consultant · Sep 2024 to Jan 2026
As a freelance Digital Marketing Consultant for Accurates, a Saudi Odoo ERP consultancy, from September 2024 to January 2026, I built the digital marketing function from nothing. Traffic grew 795% year over year, average search position improved from 36.2 to 14.1, and GA4 recorded 5.1K active users and 45K events in 2025.
The company
What is Accurates?
Accurates is a Saudi Odoo ERP consultancy that implements, customizes and supports Odoo for businesses across the Middle East.
The situation
What was the situation when I joined?
Accurates had no structured digital marketing when I started. The company needed an online presence built from scratch to generate awareness, drive qualified traffic and establish credibility in a competitive ERP consulting market.
What I did
What did I do at Accurates?
- Built the digital marketing operation from the ground up as a freelance consultant.
- Set up and optimized the web presence for search and conversion.
- Created content targeting Odoo ERP-related search queries.
- Ran campaigns to drive engagement and tracked performance through analytics.
- Worked this engagement alongside my role at Cazoom Maths.
Results
What were the results at Accurates?
795%
YoY traffic growth
36.2 → 14.1
Average search position
45K
Annual engagement events
From zero
Marketing function built
- Client
- Accurates
- Source
- Google Analytics 4
- Period
- Calendar year 2025
- Active users
- 5.1K
- Active user growth, year over year
- 794.8%
- Events
- 45K
- Sessions
- 8K
Tools used
What tools did I use?
WordPress, Google Analytics, Google Search Console, SEO tools, content tools
FAQ
Frequently asked questions
What did Afsar Saman do for Accurates?
I built the digital marketing operation from the ground up as a freelance consultant between September 2024 and January 2026: set up and optimised the web presence for search and conversion, created content targeting Odoo ERP-related search queries, ran campaigns to drive engagement and tracked performance through analytics.
What results did Accurates get?
Traffic grew 795% year over year and average search position improved from 36.2 to 14.1. GA4 for calendar year 2025 shows 5.1K active users (up 794.8%), 45K events and 8K sessions.
What does SEO for an Odoo ERP consultancy involve?
At Accurates it meant setting up a web presence built for search and conversion, producing content that targets the Odoo ERP queries prospective clients actually search for, and tracking engagement and rankings through Google Analytics and Search Console.
Was this a full-time role?
No. It was a freelance engagement worked alongside my role as Marketing and Operations Manager at Cazoom Maths.
This engagement ran Sep 2024 to Jan 2026. Currently available for new SEO and AI-powered email marketing operations engagements. Last updated September 2026. Get in touch.