Exotic Wood Zone
Digital Marketing Manager · Mar 2020 to Dec 2022
As Digital Marketing Manager at Exotic Wood Zone from March 2020 to December 2022, I owned SEO, email and eCommerce operations across Shopify, Amazon, eBay and Etsy for a US hardwood retailer. Revenue grew from roughly $500K to about $2.5M over three years, which I supported through marketing and eCommerce operations alongside the owner and a small team.
The company
What is Exotic Wood Zone?
Exotic Wood Zone is a US retailer of exotic and premium wood products. The business sells through Shopify, Amazon, eBay and Etsy.
The situation
What was the situation when I joined?
The company needed to scale its online presence and revenue across four sales channels. Annual revenue was about $500K when I joined, and the business needed a structured digital marketing operation to grow traffic, repeat purchases and channel content.
What I did
What did I do at Exotic Wood Zone?
- Owned digital marketing and eCommerce operations across Shopify, Amazon, eBay and Etsy.
- Ran integrated SEO, social and Mailchimp email campaigns to drive traffic and repeat purchases.
- Wrote SEO-optimized product listings, blog content and email copy across channels.
- Set up workflows for a small remote team covering content production, order coordination and customer communication.
- Moved from content writer to marketing manager within two months based on performance.
Results
What were the results at Exotic Wood Zone?
~$2.5M
Annual revenue reached
5x
Growth over three years
4
Sales channels managed
This engagement ended in 2022, so the analytics are past Google's retention window and I have no screenshots to show. The revenue figures reflect overall business performance during my time there, which I supported through marketing and eCommerce operations alongside the owner and a small team.
Tools used
What tools did I use?
Shopify, Amazon Seller Central, Etsy, eBay, Mailchimp, Google Analytics
FAQ
Frequently asked questions
What did Afsar Saman do at Exotic Wood Zone?
I owned digital marketing and eCommerce operations across Shopify, Amazon, eBay and Etsy from March 2020 to December 2022: integrated SEO, social and Mailchimp email campaigns, SEO-optimised product listings, blog content and email copy, and workflows for a small remote team covering content, order coordination and customer communication. I joined as a content writer and moved to marketing manager within two months.
How much did Exotic Wood Zone revenue grow?
Annual revenue was about $500K when I joined and reached roughly $2.5M, five times over three years. The figures reflect overall business performance during my time there, which I supported through marketing and eCommerce operations alongside the owner and a small team.
Which sales channels and tools were involved?
Shopify, Amazon Seller Central, eBay and Etsy for sales, with Mailchimp for email and Google Analytics for reporting.
Why are there no analytics screenshots for this case study?
The engagement ended in 2022, so the analytics are past Google's retention window and I have no screenshots to show.
This engagement ran Mar 2020 to Dec 2022. Currently available for new SEO and AI-powered email marketing operations engagements. Last updated September 2026. Get in touch.