EdTechUK

Cazoom Maths

Marketing and Operations Manager · Jan 2024 to Mar 2026

cazoommaths.com

The company

Cazoom Maths is a UK EdTech platform that sells maths worksheets and teaching resources to schools and teachers. The business runs on a subscription model, built on WordPress with ActiveCampaign for email and CRM.

The situation

When I joined, the platform needed to scale organic traffic and marketing operations to drive subscription growth. A small remote team needed one person who could run the full marketing function while also handling website operations, content production and reporting.

What I did

  • Directed website operations and multi-channel marketing, leading a remote team across content, design and development.
  • Built on-page SEO and keyword strategy with Ahrefs, SEMrush and Google Search Console.
  • Ran email campaigns in ActiveCampaign: segmentation, scheduling, A/B testing and performance reporting, with campaigns hitting 5 to 6% click-through.
  • Led content production for worksheet topic pages, sub-topic collections and landing pages, using AI tools to speed output without dropping quality.
  • Managed day-to-day operations including customer support, vendor coordination and internal process documentation.
  • Reported through Google Analytics 4 and Search Console, with regular insights shared with leadership.

Results

What changed

1.43M

Organic clicks

192M

Search impressions

903K

Active users

1.4M

Sessions

22.1%

YoY session growth

5 to 6%

Email CTR

Google Search Console, web search, 16 months to May 2026. 783K clicks, 92.8M impressions, average position 6.2.
Google Search Console, web search, 16 months to May 2026. 783K clicks, 92.8M impressions, average position 6.2.
Google Search Console, image search, 16 months to May 2026. 647K clicks, 99.6M impressions.
Google Search Console, image search, 16 months to May 2026. 647K clicks, 99.6M impressions.
GA4, calendar year 2025. 903K active users, 1.4M sessions, up 22.1% year over year.
GA4, calendar year 2025. 903K active users, 1.4M sessions, up 22.1% year over year.

Tools used

WordPress (Elementor), ActiveCampaign, Ahrefs, SEMrush, Google Analytics 4, Google Search Console, Yoast SEO