Cazoom Maths
Marketing and Operations Manager · Jan 2024 to Mar 2026
As Marketing and Operations Manager at Cazoom Maths from January 2024 to March 2026, I ran the full marketing function for a UK EdTech platform. Organic search grew to 1.43M organic clicks (783K web, 647K image) and 192M impressions, GA4 recorded 903K active users and 1.4M sessions in 2025, up 22.1%, and ActiveCampaign campaigns ran at 5 to 6% click-through.
The company
What is Cazoom Maths?
Cazoom Maths is a UK EdTech platform that sells maths worksheets and teaching resources to schools and teachers. The business runs on a subscription model, built on WordPress with ActiveCampaign for email and CRM.
The situation
What was the situation when I joined?
When I joined, the platform needed to scale organic traffic and marketing operations to drive subscription growth. A small remote team needed one person who could run the full marketing function while also handling website operations, content production and reporting.
What I did
What did I do at Cazoom Maths?
- Directed website operations and multi-channel marketing, leading a remote team across content, design and development.
- Built on-page SEO and keyword strategy with Ahrefs, SEMrush and Google Search Console.
- Ran email campaigns in ActiveCampaign: segmentation, scheduling, A/B testing and performance reporting, with campaigns hitting 5 to 6% click-through.
- Led content production for worksheet topic pages, sub-topic collections and landing pages, using AI tools to speed output without dropping quality.
- Managed day-to-day operations including customer support, vendor coordination and internal process documentation.
- Reported through Google Analytics 4 and Search Console, with regular insights shared with leadership.
Results
What were the results at Cazoom Maths?
1.43M
Organic clicks
192M
Search impressions
903K
Active users
1.4M
Sessions
22.1%
YoY session growth
5 to 6%
Email CTR
- Client
- Cazoom Maths
- Source
- Google Search Console, web search
- Period
- 16 months to May 2026
- Clicks
- 783K
- Impressions
- 92.8M
- Average position
- 6.2
- Client
- Cazoom Maths
- Source
- Google Search Console, image search
- Period
- 16 months to May 2026
- Clicks
- 647K
- Impressions
- 99.6M
- Client
- Cazoom Maths
- Source
- Google Analytics 4
- Period
- Calendar year 2025
- Active users
- 903K
- Sessions
- 1.4M
- Session growth, year over year
- 22.1%
Tools used
What tools did I use?
WordPress (Elementor), ActiveCampaign, Ahrefs, SEMrush, Google Analytics 4, Google Search Console, Yoast SEO
FAQ
Frequently asked questions
What did Afsar Saman do at Cazoom Maths?
I ran the full marketing and website operation from January 2024 to March 2026 as Marketing and Operations Manager, leading a remote team across content, design and development. That covered SEO and keyword strategy, email campaigns in ActiveCampaign, content production for topic and landing pages, day-to-day operations and reporting through GA4 and Search Console.
What SEO results did Cazoom Maths get?
1.43M organic clicks and 192M search impressions. Google Search Console shows 783K web search clicks (92.8M impressions, average position 6.2) and 647K image search clicks (99.6M impressions) over the 16 months to May 2026. GA4 recorded 903K active users and 1.4M sessions in calendar year 2025, up 22.1% year over year.
How did email marketing perform at Cazoom Maths?
Campaigns ran in ActiveCampaign with segmentation, scheduling, A/B testing and performance reporting, and hit 5 to 6% click-through.
What tools were used at Cazoom Maths?
WordPress with Elementor, ActiveCampaign, Ahrefs, SEMrush, Google Analytics 4, Google Search Console and Yoast SEO.
Can Afsar Saman do this for another EdTech or subscription business?
Yes. I am currently available for new SEO and AI-powered email marketing operations engagements. Tell me what you sell and where your traffic comes from now, and I will tell you honestly whether I can help.
This engagement ran Jan 2024 to Mar 2026. Currently available for new SEO and AI-powered email marketing operations engagements. Last updated September 2026. Get in touch.