About
About Afsar Saman
Afsar Saman is an independent SEO consultant based in Kerala, India, specialising in SEO and AI-powered marketing operations for small companies in the US, UK, Canada and Australia since 2020.
- Based in
- Kerala, India
- Working with
- US, UK, Canada, Australia
- Remote since
- 2020
- Languages
- English, Malayalam
- afsar@afsarsaman.com
I have spent six years running SEO, content and email for businesses in the UK, US and Saudi Arabia, usually as their entire marketing team. I work remotely from Kerala, India, and have done so for international companies since 2020.
My most recent in-house role was Marketing and Operations Manager at Cazoom Maths, a UK EdTech platform, from January 2024 to March 2026. I ran the full marketing and website operation, leading a remote team across content, design and development. Organic search reached 1.43M clicks and 192M impressions, and email campaigns in ActiveCampaign ran at 5 to 6% click-through. Alongside that, from September 2024 to January 2026, I built the digital marketing function from nothing for Accurates, a Saudi Odoo ERP consultancy, growing traffic 795% year over year.
Before that I was Digital Marketing Manager at Exotic Wood Zone, a US hardwood retailer selling through Shopify, Amazon, eBay and Etsy, from March 2020 to December 2022. I joined as a content writer and moved to marketing manager within two months. Annual revenue grew from roughly $500K to $2.5M during that time.
I hold a B.Tech in Computer Science from Ilahia College of Engineering and Technology, which is why I build my own tools instead of paying for software I do not need. LeadForge, a lead research tool built on Next.js, Postgres and the Google Places API, is one of them. That combination of marketing and engineering means I can build the system, not just run the campaign.
Clients deal with me directly. There is no account manager in the middle.
Education
B.Tech in Computer Science, Ilahia College of Engineering and Technology.
Career history
- Marketing and Operations Manager, Cazoom Maths (EdTech, UK), Jan 2024 to Mar 2026. Read the case study
- Digital Marketing Manager, Exotic Wood Zone (eCommerce, US), Mar 2020 to Dec 2022. Read the case study
- Digital Marketing Consultant, Accurates (B2B software, Saudi Arabia), Sep 2024 to Jan 2026. Read the case study
Areas of expertise
- SEO: keyword strategy, on-page work and content built around search demand
- Lifecycle email marketing in ActiveCampaign and Mailchimp: segmentation, campaign builds, A/B tests and reporting
- Marketing operations: documented workflows for content, campaigns and reporting
- AI-powered marketing operations and marketing automation
- eCommerce across Shopify and Amazon
- WordPress builds, Google Business Profile and local SEO
- Meta and Google Ads
Industries served
- EdTech and subscription platforms (Cazoom Maths)
- eCommerce and multi-channel retail (Exotic Wood Zone)
- B2B software and ERP consultancies (Accurates)
Current work
I work as an independent consultant on SEO, lifecycle email and marketing operations for small companies. I use AI daily for content production, research and lead enrichment, and I build my own tools where it saves time: LeadForge is the one I use most.
Availability
Currently available for new SEO and AI-powered email marketing operations engagements. Last updated September 2026. Get in touch.